We aimed for the website to be clear and as readable as possible for users. That’s why on the homepage, we created blocks where the client described the benefits of working with them and focused primarily on the products offered. Infographics attract the most attention, and with concise headings, the message is clear and readable. From these blocks, users can navigate to dedicated subpages, allowing interested parties to expand their knowledge on specific topics.
At the bottom of the page, there is a link to the ‘Contact’ section. Here, users find a clear form that they can fill out to get answers to specific questions.
In the top menu, we prepared links to individual tabs dedicated to specific products. Each platform is meticulously described and illustrated with photos showing their interface. We also ensured that interested users can access the ‘Knowledge Center’ at any time, where answers to frequently asked questions are available. For this type of business profile, it’s essential as it significantly facilitates communication with potential clients.
The website owners also wanted to include a ‘Careers’ section. Here, they regularly post new job offers. Importantly, candidates can quickly and conveniently send their CVs in PDF format, which streamlines the entire recruitment process.
The ‘Demo’ subpage directs users to a user-friendly form. After selecting specific fields and completing the form, clients submit their request to the company representatives, who will then contact them.