Case Study
We prepare a website
for BLUR Body Lounge

BLUR Body Lounge is a beauty salon created with passion and a love for beauty. It employs only qualified and experienced staff, ensuring that services are provided at a very high level.

In this industry, it is absolutely crucial because clients typically have many questions and specific preferences that can be quickly addressed by a company representative, who can then help in finding the perfect property. That’s why a contact window was included right on the homepage slider.

The ‘Call Us’ form requests the user’s name, phone number, email address, and a brief description of the service they are looking for. Following this, there is a search feature that has proven to be highly effective. With it, potential clients can easily verify if the company has properties that might interest them. Users can select the type of transaction, property type, market type (secondary or primary), location, price range, and size. This significantly speeds up the search process and encourages clients to return to the website, knowing that new listings may appear daily.

What have we managed to do?

At BLUR Body Lounge, we created a model beauty salon website that includes all the most important information from the perspective of a potential client.

Above all, it is not overloaded with unnecessary messages or features, which ensures fast loading times and easy navigation. In collaboration with the client, we created a modern and minimalist website in Kraków, whose graphics attract attention.

It is filled with beautiful photos that encourage clients to use the services. But that’s not all; one of the main features is the tabs, such as information about the company. Clients are eager to visit this section to learn more about the people they will be entrusting themselves to. From here, users can also easily navigate to the Booksy profile, where appointments can be scheduled. All this is made possible with a single click on the “Book an Appointment” tile.

The “Treatments” tab contains information about the services offered. By clicking on the dedicated images, users are directed to another page where a specific treatment is described in detail, allowing them to determine if it is the right choice for them.

For beauty salons, the price list plays a crucial role. That’s why we didn’t overlook this tab. Importantly, BLUR Body Lounge can also add promotional prices in this section, which further encourages clients to take advantage of the offers. Navigation is very user-friendly, thanks to the additional menu on the left side, which allows for quick access to specific sections of the price list.

A permanent “Book Now” link is also pinned at the top of the page, which, with a single click, takes users to the Booksy profile, enabling them to quickly schedule an appointment or check the nearest available dates.

We also created a “Blog” tab, where the salon regularly publishes new posts. This is important from the client’s perspective, as it keeps them updated on the latest news from the salon and provides additional information about specific treatments. Additionally, it serves as a great tool for building content.

As indicated by BLUR Body Lounge, their clients notice the beauty salon’s website. They emphasize that it stands out from the competition. The greatest strengths? Clarity and easy navigation. Despite the fact that the site contains many photos and pieces of content, it loads quickly, which is an additional advantage as it does not discourage users from exploring it.

BLUR Body Lounge emphasizes that their professional website also attracts the attention of the brands they collaborate with. The blog is particularly crucial for them, as it continuously features new content, which is also distributed through other channels such as Facebook and Instagram.

From the perspective of the website manager, there are no difficulties in adding new content. The panel is very intuitive, and a major advantage is that the site can be adapted to rapidly changing trends at any time. Naturally, Wojoweb is always there to assist, as our specialists are available to help in any situation. This is why the website is continuously optimized, which affects its visibility in search engines. We are constantly implementing modern solutions on the site, ensuring that the salon stands out from the competition.

In creating the website, we paid attention to every aspect, ensuring that it was designed according to UX principles. What does that mean? It is highly functional, and the best proof is the statistics, which do not lie. The site boasts a very low bounce rate of 30%, while the average session duration is as high as 4 minutes!

We also ensured that the site looks great not only on desktop computers but also on mobile devices, which is very important since 74% of sessions for BLUR Body Lounge come from these devices.

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Let’s talk

If you have any questions or would like to know more about our offer – call or email us. You can also make an appointment with us for a delicious coffee.